Privacy policy
This Privacy Policy explains how SQ Root (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from www.sqroot.co.uk (the “Site”) or otherwise interact with our services (collectively, the “Services”).
By using our Services, you confirm that you have read and understood this Privacy Policy and agree to the collection and use of information in accordance with it.
1. Who We Are
Legal business name: YUZAFAST LTD
Trading name: SQ Root
Company number: 14170217
Registered address:
11 Goodwood Crescent
Crowthorne
England
RG45 6NB
Email: info@sqroot.co.uk
Contact method: Email or WhatsApp (business enquiries only)
2. Personal Information We Collect
We collect personal information in the following ways:
Information You Provide Directly
- Name
- Billing and delivery address
- Email address
- Phone number
- Account login details
- Order and payment information
- Communications with us (emails, messages, support enquiries)
Information Collected Automatically
When you use our website, we may collect:
- IP address
- Device and browser type
- Pages viewed and interactions
- Referral URLs
- Cookie and tracking data
Information from Third Parties
We may receive information from:
- Shopify (our ecommerce platform)
- Payment providers
- Marketing and analytics services (such as Google, Meta and TikTok)
3. How We Use Your Personal Information
We use your information to:
- Process orders, payments, and deliveries
- Manage customer accounts and preferences
- Provide customer support and respond to enquiries
- Improve website functionality and user experience
- Send marketing communications where consent is provided
- Detect and prevent fraud or misuse
- Comply with legal obligations
4. Marketing Communications
If you opt in, we may send you marketing emails or messages about products, offers or updates.
You can unsubscribe at any time by:
- Clicking the unsubscribe link in our emails
- Contacting us at info@sqroot.co.uk
Transactional messages (such as order confirmations) will still be sent when required.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve our website.
Types of Cookies We Use:
Essential Cookies
Required for basic site functionality, including checkout and account access.
Analytics Cookies
Help us understand how visitors use our site so we can improve performance (e.g. Google Analytics).
Marketing Cookies
Used to deliver relevant advertising and measure campaign performance (e.g. Meta Pixel, TikTok Pixel, Google Ads).
You can manage or disable cookies through your browser settings or via our cookie banner. Please note that disabling certain cookies may affect website functionality.
6. Sharing and Selling of Personal Information
We do not sell your personal information.
However, we may share limited personal information with trusted third parties for purposes such as:
- Payment processing
- Website hosting and analytics
- Advertising and marketing services
- Order fulfilment
This may include sharing information with Shopify, PayPal, Apple Pay, Google Pay, and other service providers that help us operate our website and process payments securely.
These third parties are required to handle your information securely and only for the purposes outlined in this Privacy Policy.
Where required by law, you may have the right to opt out of certain types of data sharing used for targeted advertising.
7. Relationship with Shopify
Our website is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products.
Shopify processes personal data to operate and improve its services. This may include combining data from multiple merchants.
In addition, payment providers such as Shopify Payments, PayPal, Apple Pay and Google Pay may process personal data to complete transactions securely.
Shopify and its partners act as independent data controllers for this processing.
To learn more about how Shopify uses personal data, please visit:
https://privacy.shopify.com/en
8. International Data Transfers
Your personal information may be transferred to, stored in, or processed outside the United Kingdom or European Economic Area.
Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms to protect your data.
9. Children’s Privacy
Our products and services are intended for adults aged 18 years and over.
We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal data, please contact us so we can remove it.
10. Your Rights
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate or incomplete data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
To exercise your rights, please contact us at info@sqroot.co.uk
11. Verification of Requests
To protect your privacy, we may need to verify your identity before fulfilling certain requests. We may request additional information where necessary and may refuse requests where permitted by law.
12. Authorised Agents
You may appoint an authorised agent to act on your behalf. We may require proof of authorisation and verification of your identity before processing any requests.
13. Data Retention
We retain personal data only for as long as necessary to:
- Provide our services
- Meet legal or regulatory requirements
- Resolve disputes
- Enforce agreements
14. Security
We use appropriate technical and organisational safeguards to protect your personal information. However, no system can be guaranteed to be completely secure.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.
16. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at: info@sqroot.co.uk
11 Goodwood Crescent, Crowthorne, England, RG45 6NB